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HOME > SEO Tools
Google Ranking Tools
Achieving top Google rankings are becoming
increasingly more important as Google continues to be one of the
most popular search engines on the Web. Because Google is such
a popular source of information, products and services, it has also
become increasingly more important that good, solid search results
are produced to searches, increasing the need for tighter and more
organized algorithms.
Using a set of tools to evaluate different aspects
of a site that Google considers for relevancy will help to guide the
SEO process.
SEO Tips:
Google Ranking
Gaining top search engine rankings requires more
time and effort than ever before especially with Google.
Today, over 200 guidelines are considered when determining the
relevancy and importance of the web pages that are showing up in the
top of search results.
To ensure that you are on the right track to
achieving top results in Google, the most important first step is
that your web site is accessible to search engine spiders. The
technology of the spiders has not yet caught up with with the
technology of web development, often resulting in pages that the
search engines can not access at all or have limited access to.
If a spider can not access your site or parts of your site, this may
result in limiting indexing and less than desirable ranking results.
A web site that is developed purely with flash,
JavaScript and/or frames will often deter search engines.
Because the spiders can not read what is contained in flash files or
JavaScript, they have no idea what your site is about. Poor
use of frames will also prevent a spider from fully being able to
evaluate the site. Database driven sites and session ID's
present additional obstacles as Google attempts to evaluate your
site.
As a web site is being developed or later as the
site is undergoing search engine optimization, it will be important
that all obstacles be overcome to ensure that a spider is able to
fully access all of the web pages of a site. The process starts by
tweaking, avoiding and eliminating the use of any deterrents.
Once this is done and the spiders are able to access the site with
ease, the navigation structure should also make all of the pages of
a site easily accessible to spiders and visitors so that each page
can be reached easily. Utilizing site maps is also an
important step.
By following these SEO tips, you will probably begin
to notice that your web pages are being crawled more frequently by
Google. Continue to research and experiment with the SEO
process to ensure that each page of your site is meeting top ranking
guidelines.
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