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HOME > SEO Tools
Exchange Link - SEO Tool Set
Contrary to recent rumors, exchanging links properly
can still offer some powerful benefits to the long term visibility,
publicity, traffic and search results of a web site. The link
exchange process has changed dramatically over the years and the
amount of importance placed on the actual links that are being
exchanged has been lowered significantly. However, if
carefully planned, an ongoing link exchange campaign can be combined
with SEO to increase the marketing success of a web site.
Several online tools are available to assist in
assessing some factors of a link exchange campaign. Many link
exchange tools will even be helpful in seeking and maintaining link
partners. When using any tool or program to seek link
partners, use them with extreme care. Link exchange tools
should be used to guide the process only. Any tool or program
that endorses mass mailings and/or mass submissions should be
avoided.
SEO Tips:
Exchanging Links
Never send mass e-mails to request a link exchange.
This is spam and can cause penalties to your web site. Aside
from the fact that e-mail spamming can have a negative effect on
your search engine results, it is also a waste of time as the
process will have a very low, if any, success rate.
The best way to go about begin a long term link
campaign is to create a directory of categorized link pages on your
web site. Focus on categories that relate to your target
market. Each page should contain unique title tags, meta tags and
some unique content is always a plus. Optimizing the pages to
target important keywords relating to the specific category will
also help to generate some additional traffic to the site.
Optimizing the pages to target keyword phrases that other web
masters might use when seeking link exchanges will also help to
generate additional traffic as well as the requests coming to
you for link exchanges.
Your main links page should always be accessible
from the home page of your web site. It's best if you can keep
all of your link pages accessible no more than two clicks away from
your home page. Related categories should be cross-linked well for
easy navigation.
An easy to locate link exchange procedure should be
located on the site. Include your link exchange procedures,
your own linking information and contact information. A
submission form will also help to increase the success rate.
Over the course of time, a well optimized link
directory will assist in generating numerous link exchange requests
coming to you each month, eliminating the need to spend numerous
hours manually seeking link partners yourself. However, the
first several months will require some work to begin adding links to
your directory and to start establishing some link partners early
on. A good starting point begins at searching popular link
exchange directories and databases where others have expressed an
interest in exchanging links. You can also search popular
search engines for phrases such as "link exchange directory",
"exchange links", "link exchange database", "link exchange forum",
etc. By searching for phrases relating to each of your link
directory categories and combining them with phrases such as "submit
site", "add link", "link exchange", etc., you will also find many
sites that actively participate in exchanging links.
Exchange links with other quality web sites that
relate to your target market. If you have a web site promoting
"baby items", potential link partners may include web sites
pertaining to anything baby, parenting, gifts, children and family.
Even wedding and florist sites could make good link partners.
Get creative and use your imagination a bit, always considering what
your target market might be interested in and whose target market
might be interested in you.
Avoid exchanging links with any site that appears to
endorse any type of spam. A few important factors to watch out for
include hidden text and/or hidden links, mass e-mails, free for all
link pages and a low Google PageRank. Avoid link exchanges
with web sites that are completely off topic from your own site.
For example, if you have a baby web site, you would never want to
exchange links with automotive or casino sites.
By following these tips from the beginning of your
link exchanging campaign, you are taking the first step in a
successful campaign that your site will continue to benefit from for
years to come.
More Link Exchange Articles Of Interest:
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