SEO Company Answers SEO Questions

Frequently Asked SEO Questions & Concerns

Why Is There So Much Information In This Site?
Do I Really Need to Know All of This?
Successful marketing of any kind requires communication and understanding. Informed clients understand why certain things to to be done and allow the marketing company to work to their full potential. Unless you are managing your marketing campaign yourself, it is not important to know every little detail and in fact will take months, even years of experience to learn. However, it is important that you are informed and understand the most basic steps to the marketing approach that will be taken with your site.

I Have Been Trying To Get My Keywords Ranked For Months... Why Is Nothing Happening?
It's difficult to say without being able to view the actual site and know the exact details but there are a few things to consider. If you have paid for submissions through engines such as AltaVista, Inktomi and Fast but you still do not see any results, chances are that your web site and keywords are not fitting the criteria that the engines are looking for. If you have not paid for submissions, its important to give your web site at least three months without making any changes to anything before becoming concerned. If you still do not see any results, some optimization techniques are probably needed. Quality text links from other web sites will also help to boost your traffic and your rankings. If you have started already, consider seeking advertising partners for your site.

It Has Been Several Months Since An SEO Company Optimized and Submitted My Web Site and Still Nothing! What Is Going On?
Maybe nothing. If it has not been a minimum of three months since your site has been submitted, be patient. If it has been more than four months and you see absolutely nothing happening, it is possible that there is something within your site that is holding you back. Something as simple as not having enough quality links pointing to your site could do it. Something as major as spam techniques can completely ban your site altogether. It is impossible to say exactly what is going on without closely analyzing the web site.

My Web Site Is Ranked High Under My Keywords But I'm Not Receiving Any Traffic Or Sales -- Why?
More than likely, the words that you are receiving a high ranking for are not words that people are actually typing into a search engine when looking for your products or services. Choosing keywords that people are actually searching for is one of the most important aspects of SEO. Top rankings under keywords that people will never type wont generate traffic.

My Stats Tell Me That I'm Getting A Lot Of Traffic -- But -- Why Isn't Anyone Buying?
Look closely at the keywords that are bringing traffic to your web site. Is your traffic typing in keywords that are directly related to what you are trying to sell? If so, you know that they are looking for your product or services. Now, you must closely evaluate your web site to determine why they are not buying. Your web site should have a simple design that is clean and comfortable, yet attractive to the human eye. The load time of your pages must be quick. The navigation of your site should be easy to follow and difficult to get lost within the site. Buying products should be a simple process. Consider having your web site reviewed by a marketing professional.

I'm Getting A Ton Of Link Exchange Requests In My Inbox -- Is It A Good Idea To Exchange Links With These Sites?
That depends. Links from other web sites will increase visibility, publicity and traffic to your web site. Major search engines such as Google, has specifically stated that a part of their ranking algorithms include considering the number of web sites linking to YOU. However, if link exchanges are not done properly that can also harm the rankings of your web site. Most importantly, make sure that any site that you link to has the potential to be of general interest to your general market.

For example, if you have a site promoting "wedding dresses", you might link to any site that is wedding related or would be of interest to a "bride to be". You wouldn't want to link to a site promoting "automotive parts" or anything that is completely off the topic of the general traffic of your web site. Linking to web sites that don't link out properly can also harm you. Be selective of those you choose to be link partners with.

I Know That I Have Many Links Pointing To My Site -- But -- Google Is Only Showing A Few, Why Is This?
For the most part, they may not have been spidered yet. Be patient, often, it can take months for all of your links to count towards your link popularity. It's also possible that some of these links will never count towards the popularity of your web site because they do not meet Googles criteria or because they are completely off topic of your own web site.

What Is PageRank?
PageRank is the process that Google uses to "score" the importance of web pages. Important, contributing factors to PageRank scores include the size of a web site, the linking structure within the site itself, the number of web sites linking to you, the quality of web sites linking to you and the overall popularity of the site.

How Do I Increase My PageRank?
Increase the size of your web site with quality content. Make sure that the navigation of your site promotes cross-linking of important pages. Increase the number of inbound links from quality web sites -- the higher their PageRank, the more the benefit for you. Increase traffic to your site by using alternative methods of advertising. Keep your traffic coming back by giving them a reason to do so.

I Have An SEO Question That Is Not Listed Here, Where Can I Find An Answer?
It's possible that the answer to your question is already in this site. Our SEO specialists have worked very hard to offer information on the strategies and search engines that we use when preparing a site for top ranking. Please feel free to use this information to your advantage by thoroughly reviewing this site. If you can not find an answer to your question and would like to see it posted on this page,
send us your questions.

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