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Google Search Engine Ranking

High Search Engine Placement Tips

Do you find many of your pages in Google?  Quickly becoming the number one search engine, ranking high in Google should be a major marketing consideration to every business with a web site.  Optimization and a decent ranking could even earn your placement in Yahoo! web pages.  Whether you are having a professional do the work for you, walk you through the process or if you are up for learning all of the tips and strategies on your own, it is always important to have some knowledge on what it takes to gain a top ranking placement in all of the major engines -- especially Google.

Google Search Engine Facts:

• Google uses a crawler named Googlebot which crawls the web approximately every thirty days.

• It is not necessary to submit any page to Google.  If you do submit, submit only your most important page to this search engine.

• Googlebot is a deep crawler and should crawl all of your pages.

• Google supplies ranking results for placement in Netscape Search, the ODP, Anzwers, Yahoo! and Ilor.

• Google can crawl pages in ASP, JSP, CFM, PHP,  Excel, Microsoft Word, newsgroups, PDF and PostScript files, Power Point and Rich Text formats. 

• Google loves sites with a high number of legitimate, relevant incoming links.

• Google hates spam.

Search Engine Placement

Now that you know a few of the important facts, what can you do to win this search engine over and gain a top ranking to achieve visible placement?  This is where those great web site optimization tips come in handy.

• Determine Your Web Theme
  Google is a "theme" based engine.  They like to provide search results to web sites that primarily contain a lot of information on on specific topic.  You should be able to name the "theme" of your site in a two to three word phrase.
   
• Create Many Pages!
  Google loves large sites with loads of quality information.  The larger your site is, the more likely you are to gain a ranking under multiple variations of your keyword phrases.
   
• Heavily Cross Link Your Pages
  This not only makes it easier for Googlebot to crawl through your site, it will also increase your Page Rank and make your pages easier for your visitors to navigate through.
   
• Include a link to your home page on all of your pages.  Your home page will be viewed as your most important page.  The more links coming to it, the better.
   
• Keep All Important Pages On Top
  Keep all of your important pages on the first level of your site.  You should never include important pages below the first level.
   
• Include A Site Map
  Again, this will assist in presenting Googlebot with links to all of your pages from one central location.  Don't forget to include your links in text and add descriptions too!
   
• Analyze your competitors sites for their titles, keyword weight, placement, word count and link popularity and attempt to model your own web site optimization after these sites.

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