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Michelle Clancy, Clancy Creations Web Design:
My advice would be to update, update and update your website.  In my experience, my rankings have always climbed to the top when I updated my site a lot.  I think the search engines thrive on sites that have great content and are always being updated with new and fresh content.  Just make sure that the page is optimized for the content that you have on the page.
 

Amy Edwards, Glowing Designs:
Don't forget about the little things!  Like title tags for links, alt tags for photos, and using your keyword in the naming of internal pages or photos.  And link to your JavaScript rollovers and the like, giving the SE's less to spider before reaching your keyword rich content information.

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