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Site Theme
Web Design With Search Engine Optimization Techniques
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Directory editors will actually review your site
and be critical of issues that you might not be.
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Search engine spiders can't see what you and I
see so they must rely on the specific algorithms set for them.
Some of these algorithms are going to depend on design issues
in your web site.
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When directories or spiders become confused or
slowed because of design issues, your page becomes less relevant.
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Web Hosting & Search Engine Optimization
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If your server is not guaranteed to be up 99.9%
of the time, there is a good chance your site will be down when
a spider or editor visits your pages. If your site is
not viewable, it could be detrimental to your rankings.
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If you do not have twenty-four hour access to
your files, this will eventually slow the optimization process
of your site.
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Free hosting services can be slow, often require
pop-up ads and experience frequent down time.
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Keyword Research w/ Ranking & Marketing Potential
- Choosing the right keywords is the most important aspect of
successful search engine advertising.
- Gaining a high search engine ranking for your web site on a
word that you "think" will bring you targeted, sales
minded visitors could be a complete waste of your time, energy
and marketing budget.
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MORE About Keyword Research w/ Ranking & Marketing Potential...
Content Development
- By theory, the more information that is found in a web site
about specific products or services, the more relevant that web
site is going to be to a searcher looking for information.
- Today's search engines want to provide their searchers with
web pages that offer exactly what that searcher is seeking to
find.
- A large web site with a lot of informational based pages increases
the chances that someone is going to find what they set out to
find when they come to your site through a search engine query.
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MORE About Content Development...
Strategic Keyword Placement
- There are many tags within the HTML of your web pages that keywords
can technically be used in.
- Some engines will penalize for keywords in certain tags, some
will give added relevancy and some will ignore them completely.
- Extreme caution is strongly advised when keywords are being
placed in such as head tags, comment tags, font tags, table summary
tags, etc.
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Meta Tag Optimization
- Your title tag should be the first META Tag shown within the
<head> of your page.
- Your description should only describe the content of the page
that the tag is on.
- Most engines no longer put much relevancy on the keyword meta
tag. However, it does help to use it for those that do.
- The robots meta tag is used as a command to the spiders so that
they know what to do when encountering a specific page on your
web site.
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MORE About Meta Tag Optimization...
Search Engine Spider Accessibility
Increase Web Site Visibility
Search Engine Submission & Indexing Time
- Most search engines offer a free submission program. This is
your best option if your budget does not allow for paid submissions.
- When a search engine offers pay inclusion submissions, this
method is always recommended over the basic free submission options.
- Indexing time: 14 days to 4 months.
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Monitoring, Tracking & Tweaking
- All of your keywords should be checked in the major search engines
shortly before or immediately following submissions, noting the
position of each word in each engine.
- Keep a close eye on how many visitors you are receiving, where
they are coming from, how many pages they are viewing, how long
they are staying and they pages that they leave on.
- You should not make any changes to your web site or to your
optimization procedures until at least 3 months after you have
submitted your web site.
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MORE About Monitoring, Tracking & Tweaking...
What To Do When Your Ranking Falls
- It is completely normal to see your positions fluctuating over
time.
- As long as your site is experiencing more increases in position
and less decreases, do not be concerned.
- Sometimes, an engine will drop your placement for no apparent
reason, only to replace it a few days later.
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MORE About What To Do When Your Ranking Falls...
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