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Glossary of Terms To Know For Search Engines
Browser
A browser is a program used by a computer to view pages on the internet.
Common browsers include various versions of AOL, Internet Explorer,
Netscape and Opera.
Cloaking:
Cloaking is a system of delivering custom content to a spider but
hiding the code and / or content from a user. Cloaking can
be a dangerous method of getting listed in the search engines and
may not be recommended.
Directory:
A directory is a site that is similar to a search engine in that
people conduct searches to find particular products or services
of interest by typing in a keyword phrase. However, unlike
a search engine, directories are normally managed by human editors.
When a site is submitted to a directory, it will be viewed and indexed
by an actual person.
Domain Name:
A domain name is a particular address on the internet that ends
with a top level domain that describes the type of organization.
The most common top level domains are:
.com - Companies
.net - Internet Service Providers
.edu - Educational Institutions
.mil - Military
.org - Non-profit organizations
.gov - Government
Domain Name Registration:
Registering a domain name with an approved registrar.
Doorway/Entryway/Gateway/Splash Pages:
A doorway page is normally set up to target specific requirements
for an individual search engine to achieve desired ranking.
Doorway pages can be an effective method to gain desired results,
but must be used with caution. This page should look like
any other page on your site and must contain quality, informative
information for your visitors.
Frames:
Building a site with frames will make the site seem to have multiple
windows within one browser by using a certain HTML format.
It is recommended that frames are not used in the design of a site
because they can cause browser compatibility problems and because
many search engines can not index a site designed in frames.
Hidden Text:
Using hidden text is the act of using the same color text
on the same color background. This is never recommended and
can be considered spamming by many search engines.
HTML (Hypertext Markup Language):
HTML is used to define what a webpage contains, what the page does,
how it looks and where links go.
Hyperlink (also link):
A hyperlink is text that when clicked on with your mouse, will take
you to another web page.
Index Page:
An index page is the main entrance page of a web site that normally
describes the sites contents.
Internet:
The world's largest computer network, made up of thousands of smaller
networks and computers all connected together.
Keyword Density:
Keyword density is a measurement of how often a certain keyword
appears within a page compared to the total number of words on the
page.
Keyword Stuffing:
Keyword stuffing is filling a page up with keywords within the tags
and body of a page. This can be considered as spamming and may get
your site banned from many search engines.
Link Popularity:
Link popularity is the amount of other sites that are linking to
your web site. Most search engines will place importance on
the relevancy of the links pointing to your site. Stay consistent
with the overall theme of your site when attempting to gain link
popularity.
Meta Tags:
Meta Tags can be included in the <head></head> area
of your site and contain information such as your title, description,
keywords, author, etc. Some engines place importance on meta tags
and will use the content within them to rank a page. Others
will completely ignore them.
Rank/Position/Placement:
These are all words used for a particular position a site holds
in a search engine.
Refresh Tag:
Meta Refresh tag reloads a page at a set time. It is not recommended
that you use this tag on pages you are submitting to search engines.
Relevance:
A search engines estimate of how closely your search results matched
your keywords. Most search engines rank the results by relevance,
showing you the best matches first.
Results:
The list of Web pages and documents that match the keywords typed
by a user.
robots.txt:
robots.txt is a text file that can be placed on a web site, that
lists pages and sub-folders that should or should not be indexed
by all or some search engine robots.
Search Engine:
A search engine is an internet tool that allows one to find particular
information of interest on the internet. Keywords are typed
in a field and the search engine will produce results in order of
relevancy to match your keywords.
Search Engine Optimization (SEO):
Optimizing a site to a search engines criteria.
Server:
A computer that processes information or does tasks by handling
requests from client computers. For example, a file
server is a computer on which files are stored, so that
users can transfer files to and from the server.
Spam:
The act of sending any article, often advertisements, to a large
amount of people who have not indicated they have an interest in
receiving the article. At the least, it is annoying to receivers
and is a bad violation of good internet practices.
Spamdexing:
Spamdexing is used to decrease the quality of a search engines results
to attempt to gain more traffic. One method of spamdexing
is to design a page to rank well for a particular keyword when that
keyword has nothing to do with the sites content.
Spider (also bot, robot, crawler):
An automated computer program that searches the Internet.
Many search engines use spiders to catalog information on the Internet.
Submission:
Submitting a web page to a search engine or to a directory.
Theme Engine:
A theme engine will crawl and index an entire site as one page using
the most relevant keywords throughout the site to determine a theme.
By doing this, more accurate results can be returned.
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