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Merchant Accounts - Accepting Credit Cards Online
Marketing your business for product or services sales,
will require that you have a merchant account so that your visitors
are comfortable that you are a legitimate business. There
are alternatives to the standard methods of accepting credit cards
online.
Internet Marketing can be started by establishing a
merchant account. Accepting credit cards online is a wise
decision considering that the majority of people who shop for products
or services will pay by credit card. Having a merchant account
will provide a higher comfort level with your customers and you
will appear to be a real, legitimate business.
In many ways, trying to market online, is not much
different than having a business in the physical world. Any business,
internet related or otherwise, needs to establish a merchant account
with a financial institution in order to accept credit card payments.
A MOTO (Mail Order/Telephone Order) Account is an account
that does not require the consumer and the merchant to be in the
same location. The card is not swiped and there is no signature
needed. For years, mail order and catalog businesses have
used this type of account. Transactions over the Internet
are also treated as MOTO transactions and will require you to have
a MOTO merchant account.
Fees and rates will vary based on the financial institution
and the risks associated with the merchant and his or her business,
including the type of products and services being sold, market in
which the merchant competes, method in which products and services
are being sold and delivered, prices of these products and services
and the expected volume of transactions.
Fees would normally be something like this:
Application fee, setup fee or both Discount rate (i.e. percent of
each transaction), typically 2.5% - 6% Fixed per-transaction fees,
typically
$0.30 - $0.40 Monthly minimum fees, typically $25 - $40 Equipment
rental or purchase fees.
Network Solutions offers a
valuable alternative to the standard method of accepting credit
cards online. Beginning at $49.95, you can get a ten page web site
that you will build on your own that will allow you to accept credit
cards online in real time. This package comes complete with a VeriSign
Security Certificate, a domain name, two e-mail addresses for your
domain name and online catalogs and shopping cart.
This deal just can not be beat!
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