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 Matt Gagnon

Matt Gagnon and Mazu Publishing Company are currently defendants awaiting trial for false advertising, libel per se, interference with contract, false advertising under California Business & Professions Code section 17200 & 17500. MORE...

Matt Gagnon is a former marketing director for Bowflex. Matt is now an Internet marketing consultant providing corporate marketing consulting as well as mentoring to students of his marketing course. Matt Gagnon has also published a marketing consulting manual and book about various business opportunities and Internet marketing techniques.

In Matt Gagnon's book, "The Million Dollar Manual", Matt covers topics that begin with setting up your home office, creating, packaging and marketing your products and finally how to keep your customers coming back for more.

Offline marketing techniques are covered and are considered by Matt Gagnon to be just as important as Internet marketing techniques. Offline techniques discussed in Matt's book include direct mailing campaigns and classified ads in newspapers.  Internet marketing techniques such as pay per click search engines and gaining natural search engine results are discussed as well.

Matt Gagnon had his first trial on the charges of false advertising, libel per se, interference with contract, false advertising under California Business & Professions Code section 17200 & 17500 in March of 2005 and is awaiting trial in 2006.

Court Reference Information:
CASE NO. CV. S-04-2240 EJG CMK
COMPLAINT FOR LANHAM ACT VIOLATIONS, LIBEL PER SE, INTERFERENCE WITH CONTRACT, UNFAIR BUSINESS PRACTICES (CAL. BUS. & PROF. CODE §17200 ET SEQ.)
Judge: William B. Shubb
JURY TRIAL DEMANDED

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