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A Search Engine Marketing Success Story

Ed's Marketing Success Story

Mr. Ed wanted desperately to quit his full time job.  He was working hard labor 50+ hours per week and still practically living pay check by pay check.

One day, as Ed was having lunch with an old buddy at a local bar and grill, he heard a conversation taking place at a table behind him.  A man and a lady were discussing the large profits that they were making from their web site promoting a specific type of jewelry.  A strange feeling came over Ed as he heard the numbers they were mentioning.  He couldn't help but turn around to inquire upon the discussion they were having.

The couple gave Ed a lot of information about their industry, products and the marketing methods they were using.  Something told Ed, this could be the solution he had been looking for and he went home that night and began to research the possibilities.

It wasn't long before he found that he could get in on this industry relatively inexpensively.  The company that he was most interested in, would even include a free web site to promote the products!

Over the years, Ed had acquired a nice little savings account in which he intended to use for a much wanted and needed vacation to Florida someday.  After some thought and consideration, Ed decided to go for it.  He would take a large portion of his savings -- after all, he already knew the market was profitable.  When the profits started rolling in, he could quit his full time job and spend the entire winter in Florida!

The day that Ed became the official owner of his brand new web site, he was so excited that he took his family out to celebrate.  That night, he began exploring his marketing options. 

Because he already used a large portion of his savings just to tap into the industry, he had to be very careful how he proceeded.  The couple at the restaurant mentioned that they used e-mail advertising that proved to be very successful. 

Ed new that he couldn't afford the service that they used but found many free options that fit right into his budget.  He spent eight full hours that night signing up for many services that claimed to work.  The next day, he found that his e-mail inbox was FLOODED with hundreds of e-mail advertisements from other businesses doing the same thing that he was.  What Ed failed to realize was that all of those free services he signed up for was nothing more than authorizing a company to send him vast quantities of junk mail that he had no use for.  So many e-mails and not a single sale or inquiry about HIS products.

The couple had also mentioned that a large portion of their business came from major search engines.  Ed set out to find a company that would submit his web site to thousands of search engines every month for a small monthly fee of only $49.95.  Though, he was hesitant of taking on a monthly payment, he knew that he could cancel anytime.  Anyway, it should work.  The couple had told him how much traffic they were receiving from search engines.  So, Ed signed up.  And waited and waited and waited.  Nothing happened.  He tried to contact the company and found that there was not even an address or phone number on the web site.  He did some research and after 45 minutes actually managed to get a phone number.  When he called the company, he was told that they only submit web sites -- it's up to him to make sure that the site was optimized for top rankings.

Now, Ed sets out to find a company that will prepare his web site for top rankings.  He found services that charged anywhere from $100.00 - $10,000!  Ed was quickly learning that you get what you pay for and was very leery of the inexpensive services. 

From speaking to different SEO companies, he did learn that  it was going to be difficult to nearly impossible to reach his search engine goals with the "affiliate" web site that he acquired when signed up with the industry.  He also learned many other helpful hints and decided to set out on his own.  He signed up for some inexpensive online web design course and the Search Engine Marketing Membership with Web Submission Services.

Ed spent five hours a day creating his web site and learning about SEO.  Six months later, he had his own web site that he had designed himself and was now starting to see some top rankings and a few sales trickling in from time to time.  He sat back and waited but nothing really improved after that.  In fact, after a few months, his search engine rankings started to fall.  Although his SEO membership had expired, he thought that he would try to give a call into WSS to see if he could get any pointers.

A top SEO expert at Web Submission Services took his call.  Dawn spent over one hour on the phone with Ed explaining to him what needed to be done and how much work he had ahead of him.  Ed already had over one year of his time and a large portion of his savings invested in this project and was running out of time and patience.

Ed was impressed with the with not only the fact that he was able to speak directly to a certified SEO specialist and the time she was willing to spend with him but also with the enormous amount of knowledge that Dawn had and was certain that she could provide the services that would allow him to spend that winter in Florida.  Dawn explained his options in detail and he soon realized that these services were far beyond what he could afford.

Now, what was he to do?  He wanted so badly to consider a long term marketing plan with Web Submission Services but so far, his initial instincts on starting this business in the first place had not proven to be successful.  He needed so desperately for this to work but didn't know where else to turn.

After several weeks of contemplating is options, he decided that if he was going to do this, he was going to do it right and if it didn't work this time, he at least knew that he tried.

He called Dawn back the next day to let her know that he was interested in the best services that she could offer and would be contacting her back when he had the funds available.  That day, Ed went to the bank and applied for a small business loan.  A week later, he was ready to go, contracts with Web Submission Services were signed and Dawn set out to begin preparing his web site for top rankings.

A lot of work needed to be done.  Though, Ed had done a fairly good job with his web site design and development as a beginner, it wasn't quite up to par for search engine or sales potential.  A brand new web site was created for Ed.  Market research was done to determine exactly what his market was searching for in the search engines.  New content was implemented.  Optimization strategies were set into place.  The new web site was uploaded to a new hosting company the met quality guidelines.  Advertising partners were secured.  Paid Inclusion & hand submissions took place.

Ed trusted Dawn's experience and knowledge. Ed agreed and cooperated with every step that needed to be taken.  Four months after his site was submitted to the major search engines, he had 82 #1 rankings and 117 top 10 rankings. An immense amount of traffic flooded to his site and sales escalated.

One year later, Ed is still a long term client of WSS, has long since paid off the loan, earned back his initial investment and has built his savings up to way beyond what he could have ever imagined he could save in only a years time.  He is still at his job but has cut back his hours to only 25 hours per week while spending the rest of his days doing the things he loves best.  He hasn't spent that winter in Florida yet, but has experienced two lovely vacations there -- and was even able to meet Dawn and Michael with Web Submission Services while spending a night out on the town with them celebrating the success of this web site.

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