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Keyword Research & Finalizing Your Choices

By Dawn Rowlett
Certified Search Engine Positioning Specialist

Keyword research can be said to be one of the more challenging aspects of search engine marketing.

Choosing the right keywords is the most important aspect of successful search engine advertising.  Not only do you want to see your site get to the top, you need that high ranking to be on keywords that people are going to actually search for and who are interested in what your web site has to offer.

Gaining a high search engine ranking for your web site on a word that you "think" will bring you targeted, sales minded visitors could be a complete waste of your time, energy and marketing budget and might not bring you any visitors or sales at all, if thorough research is not done first.

We must get into the minds of the searchers that will be looking for what you have to offer on your site.

Now, it is also important to remember that through all of the keyword research that can be done, in reality, "users don't search for "your keywords". They search for what they search for! That can be ANYTHING.... You can impress yourself with how high you can rank on a keyword, but really, users type whatever they type."

Keyword research, by a qualified specialist, helps in determining a good idea of what a person is going to type. Let's face it, it is very difficult to guess what and how another will be thinking at any given moment as they are searching for something in particular.  You might type "keyword research" to find this page while someone else might type "choosing good keywords" while someone else might type "how to target the best search terms".

The key is to try to first target keywords which seem to have a current trend.  At the same time, we must also always remember that a "trend" is just that.  A "trend".  Maybe last month, "Keyword Marketing" produced 5,000 searches in all of the search engines combined.  This month, it is entirely possible that there were no more than 500 searches in all of the engines combined.  Big difference.  Keyword trends should be monitored closely over a period of time and not rushed into.  And even then, should not be set in stone.  People will still search how they will search.

While considering how many people are actually searching for the phrases that you wish to obtain a high ranking for, you must also consider the amount of competing web pages that appear in search results for that term.

A keyword phrase that produces only 10,000 competing web pages is going to be much easier, quicker and will require much less effort to obtain a high ranking over a phrase that produces 100,000, 500,000 or in excess of over 1 million web pages.

This is where the experience, knowledge, resources and tools of a certified search engine optimization specialist becomes very useful and needed.

In most cases, the specialists at Web Submission Services start with twenty-five to 100 words that you supply to begin our research.  From there, twenty-five to 100 additional suggestions will be made by our specialists. 

Working closely with a keyword research specialist will help you to determine the phrases that are actually the best choices for your web site and potential sales goals. 

After the research is complete, you will receive full reports of our findings for the potential traffic that you might expect from given phrases in a typical month, how much competition to expect and the length of time to expect before top rankings are achieved.  This information will be provided for the keyword phrases that you provided to us along with our additional keyword phrase recommendations.

Because choosing your keywords is going to be one of the most important aspect of your search engine marketing campaign, we may decide to take the research of your phrases one step further by experimenting with a brief pay per click (PPC) marketing campaign.  PPC advertising can prove to be successful but can also become extremely expensive in the long term marketing plan.  A brief campaign would allow us and yourself to determine which keywords really do have top traffic and sales potential.  This will also help your business by (hopefully) sending sales your way immediately.

Working closely with you, we will help you to determine which keyword phrases have the most ranking, traffic and sales potential that will work with a time frame to meet your goals.

If you are ready to begin the research on your keyword choices, and would like to seek the advice of a certified search engine positioning specialist, many services plans are offered by Web Submission Services.  Contact us at
904-992-4341 for more information.

This article, entitled "Keyword Research" was written by Dawn Rowlett of Web Submission Services to inform web site owners of the importance of selecting traffic & sales generating keyword phrases with high search engine ranking potential. Please visit Web Submission Services Search Engine Marketing service and information center for more information on the proper steps to take when preparing your web site for Search Engine Advertising with ethical search engine optimization practices.

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