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Strategic Keyword Placement

By Dawn Rowlett
Search Engine Positioning Specialist

Where to place your keywords is going to depend on the market that you are targeting and the search engine that will be ranking your pages.

One very important rule to remember is never use keywords repetitively for no apparent reason at all.  For instance, if your phrase is "keyword placement" do not pick a place on your page and say:

keyword placement, keyword placement, keyword placement.... over and over again.

This is a spam technique and will get recognized.

Spam can penalize and even ban your site from major search engines completely.

There are many tags within the HTML of your web pages that keywords can technically be used in.

Some engines will penalize for keywords in certain tags, some will give added relevancy and some will ignore them completely.

Extreme caution is strongly advised when keywords are being placed in such as head tags, comment tags, font tags, table summary tags, etc.

If your site contains frames, your best option is to remove the site from frames.  If this is not an option, you can place keywords within the text of a no frames tag. However, do NOT simply list keywords. Actual text should be contained within this tag. A person visiting your site who is not able to read frames will be viewing this text -- it is important that the text is worth viewing.

As a general rule, keywords are typically placed within some or all of the following:

• The Content Of The Page

• Title Tags

• Description Tags

• Keyword Tags

• Heading Tags

• Navigational Structure

• Link Text

• Anchor Text

• Alt Text

• Site Maps

• 404 Pages

• Domain Names

• Page Names

Some engines will give a keyword placed in some of these areas of your page more weight than others but as long as these tags are used probably and not abused, none of the above will cause reason for penalties.

Sometimes it's necessary to place keywords in the beginning of areas, sometimes at the end and sometimes in the middle.

The web sites that you are competing against for top placement of a particular word and the specific search engines ranking your pages will place a large influence on how the strategic placement of your keywords will affect the placement of your site in search results.

It's essential to know your market and the search engines when strategically placing your keywords within your web site.

The most important rule to remember is that if it does not make sense to place a keyword somewhere, don't do it!

This article, entitled "Strategic Keyword Placement" was written by Dawn Rowlett of Web Submission Services to inform web site owners of the importance of proper keyword placement. Please visit Web Submission Services Search Engine Marketing service and information center for more information on the proper steps to take when preparing your web site for Search Engine Advertising with ethical search engine optimization practices.

A NOTE TO WEBMASTERS:
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This article is intended to inform web site owners of the importance of proper keyword placement with marketing potential when preparing for a successful search engine marketing campaign.  Special permissions may be granted to use the content of this page in it's entirety for a variety of intentions.  If you would like re-print rights on this article, you MUST send Dawn Rowlett an e-mail requesting special permission.   You MUST include your web site URL.

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