|
HOME
>
Strategy > Increase Web Site Visibility
~ Web Submission Services
~
Providing
Search Engine Advertising Services
Specializing In Traffic Generating
HIGH
Search Engine Ranking Results
904-992-4341
Increase Web site Visibility
By Dawn Rowlett
Search Engine Positioning Specialist
During the search engine optimization process, the visibility to
your web site should also experience an increase in publicity as
you are ready to show your web site off to the world so that you
can begin to sell your products and services!
The popularity of a web site is also an important factor to obtaining
high search engine rankings.
The number of links pointing to a site from other popular sites
and the amount of traffic coming to a site helps the engines determine
just how popular a site is.
A lot of quality links, a lot of traffic and a lot of returning
traffic will boost your visibility scores significantly.
There are many "wrong" ways to go about the process of
increasing visibility. Some are a complete waste of time and
others can actually penalize your site in search engines.
A Few Ways To Increase Web Site Visibility
-
Seek Advertising Partners
Arrange with other web masters who have a web site that your
visitors might be interested in to trade advertising with you.
You advertise for them, they advertise for you. This gives you
links to your site, provides additional resources from your
site for your visitors and sends more visitors your way.
-
Get Listed In Directories
There are thousands of large and small directories out there.
Many are topic oriented to a specific market only. Your
listing should be in as many directories as possible.
-
Develop Your Own Directory
Having your own personal directory helps to increase traffic
to your domain when others come in to add their listing.
It also helps increase the size of your web site, offers your
visitors a multitude of resources they would be interested in.
Helpful Hints
-
Start Networking
Networking with web site owners and web masters that are in
some way related to your own target market is a great way to
begin finding advertising partners.
-
Text Links Are Best
Search engines follow these easier and the text allows them
to better determine your keyword phrases.
-
Titles & Descriptions
The title and description that you use for your advertisement
must accurately represent your web site and the keywords that
you are targeting.
-
Familiarize Yourself With Google PageRank
PageRank is Googles way of calculating how important your web
site is. Become familiar with this process as you are
seeking advertising partners.
NEVER:
-
Sign Up With Link Exchange Programs
There might be programs out there that our good.
Web Submission Services does offer a program that helps
others to seek advertising partners. However, many link
exchange programs can seriously penalize your web site in the
major engines.
-
Link To FFA Pages
Better known as a "free for all" links page, these
pages contain tons of links that are in no way related to one
another or to a specific market. There might be links
to automotive sites and links to baby sites or even more extremes.
If the page doesn't seem to have a general theme to it of some
sort -- stay away!
-
Link To Unrelated Sites
It is best not to place advertisements on your site that your
visitors would have no reason to be interested in.
Keep Going!
Its a rare occasion that anyone would say that their
web site has too many links coming to it or too much traffic and
sales. A lot of links and a lot of traffic is always a positive
thing. Work on increasing the visibility to your web site on a regular
basis.
This article, entitled "Increase
Web Site Visibility" was written by Dawn Rowlett of Web
Submission Services to inform web site owners of increasing web
site visibility. Please visit Web Submission Services
Search Engine Marketing service and information center for more
information on the proper steps to take when preparing your web
site for
Search Engine Advertising with ethical
search engine optimization practices.
A NOTE TO WEBMASTERS:
FREE CONTENT FOR YOUR WEB SITE:
This article is intended to
inform web site owners of increasing web site visibility when preparing
for a successful search engine marketing campaign. Special
permissions may be granted to use the content of this page in it's
entirety for a variety of intentions. If you would like re-print
rights on this article, you MUST send Dawn
Rowlett an e-mail requesting special permission.
You MUST include your web site URL.
HOME >
Strategy > Increase Web Site Visibility
|
