~ Web Submission Services ~
Providing Search Engine Advertising Services
Specializing In Traffic Generating
HIGH Search Engine Ranking Results
904-992-4341

An Explanation Of
Google PageRank“ Technology
For Newbie’s

By Dawn Rowlett
Search Engine Positioning Specialist

If your new to the SEO world and have no idea what all of this talk about the Google PageRank“ Technology is (aka — PageRank“, Google PR, PR), it’s time for you to catch up!  This system is used by Google, one of today’s most popular search engines, in determining the importance of a web site.

Don’t confuse PageRank“ to mean the same thing as the specific ranking position for a web site under specified search terms.  PageRank“ is an actual system designed to look for certain pieces of criteria that will determine how important a web site is and how closely it is related to specific search terms.

Google’s own explanation of this technology can be found at
http://www.google.com/technology/.

The PageRank technology assesses a score to a web site based on pre-determined criteria set by Google.  Some major factors to a web sites PageRank include traffic volume, returning traffic, the sites structure and the number

Anyone can see an estimated version of this score by downloading the Google ToolBar.

After you have downloaded the Google ToolBar, you should see a new Google search bar in your browser that has tons of fabulous features.  Right now, we will just concentrate on the PageRank bar that you should notice within the Toolbar that looks something like this:

The bar can be green, white, green and white or contain no color at all.

If you don’t see a bar that looks like this when you open your browser, follows these steps:

• Notice the Google Logo and the down arrow that follows it such as this:
  

• Click on the down arrow.

• Click on options.

• In the center of the Toolbar Options screen, notice an area entitled “Page Information”.

• Be sure that the “PageRank Display” box is checked.

• Click apply.

• Click OK.

• You should now see the PageRank bar in the Google Toolbar when your browser is open.

So What Does This Little Bar Mean?

Place and hover your mouse over the PageRank bar.  Text will be displayed that says something like:

“PageRank is Google’s measure of the importance of this page (5/10)”.

The first number (5 in this case), represents the score of the web page.  The second number (always 10) represents the highest score possible.

What Do The Scores Mean?

The higher your score is, the more important Google sees your site as being.  More importance means that your site gets crawled more frequently, you positions are updated more frequently and the more pull your site will have over top ranking results for specific search terms.

Put as simply as possible, the following scores typically mean:

0/10 – The site or page is probably new.  Google does recognize that it exists and has placed the site in its database for further evaluation at a later date.  A PR0 is not a poor reflection of a web site.

1/10 – The site or the page might be buried in the site and is not easily accessible throughout the site as a whole AND/OR
the site or page may not be difficult for a spider to crawl through for some reason AND/OR the site or page may have been penalized by Google.

2/10 – A score of 2/10 may be the result of the same factors that contribute to a score of 1/10 but the factors are not quite as critical.

3/10 – The site is probably fairly new, small in size and has very little or no quality incoming links. The page receives very little traffic.

4/10 – The site has some quality incoming links from acceptable web sites and seems to have some quality informational pages. The site receives a slow, steady flow of traffic.

5/10 – The site has a fair amount of quality incoming links and traffic volume.  The site might be larger in size and receives a fair about of steady traffic with some return visitors.

6/10 – The site is gaining in popularity with incoming links from quality sites.  Probably from a few other pages that have PR of 5 and six. The site might be larger in size. Traffic flow and return visitors are on the rise.

7/10 – The site has many incoming links, probably many for other higher PR pages such as PR 6 & 7.  The site probably contains a lot of information and has a higher traffic flow and return visitor rate.

8/10 – The site has many incoming links, probably many for other high PR pages such as PR 7 & 8.  The site probably contains a lot of information and has a higher traffic flow and return visitor rate.

9/10 – The site has numerous incoming links, probably many from other high PR pages such as PR 8 & 9.  The site has a substantial volume of traffic and returning visitors.

10/10 – The web site is extremely large, popular and has an extremely high number of top quality links pointing to it.

Related Articles:

• Successful Linking

• New Linking Strategy – Making The Web A Better Place To Be

This article, entitled “An Explanation Of Google PageRank“ Technology
For Newbie’s” was written by Dawn Rowlett of Web Submission Services to assist new marketers in learning about this technology. Please visit Web Submission Services Search Engine Marketing service and information center for more information on the proper steps to take when preparing your web site for Search Engine Advertising with ethical search engine optimization practices.

A NOTE TO WEBMASTERS:
FREE CONTENT FOR YOUR WEB SITE:

This article is intended to inform web site owners of the importance of avoiding spam techniques and how to recognize them when preparing for a successful search engine marketing campaign.  Special permissions may be granted to use the content of this page in it’s entirety for a variety of intentions.  If you would like re-print rights on this article, you MUST send