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Content Development

By Dawn Rowlett
Search Engine Positioning Specialist

Content is Gold.

For the most part, search engines like to see information.

By theory, the more information that is found in a web site about specific products or services, the more relevant that web site is going to be to a searcher looking for information.

Today's search engines want to provide their searchers with web pages that offer exactly what that searcher is seeking to find.

A large web site with a lot of informational based pages increases the chances that someone is going to find what they set out to find when they come to your site through a search engine query.

Take a look at the top 20 search results for your most important keyword phrases.  These are your competitors.

Thoroughly look over your competitors web sites.

If you are in a competitive market, chances are, many of your competitors sites are quite large.

Because there are many other contributing factors to top rankings, some high ranking web sites might not be large sites at all.

However, if you want to significantly boost your chances at the best possible results, start thinking about adding a lot of new content oriented pages now if you do not already have a large web site.

It's normally a good idea to begin a search engine marketing campaign with a minimum of 12 pages of a web site that contain quality information. Twenty or more pages, is more ideal.

As the content developer at Web Submission Services, Dawn begins the development process when speaking to the client and reviewing the web site itself, gathering information and taking notes about the products and services provided.

An outline of important topics is then began and expanded upon with ideas to express each topic into content oriented pages.

Depending upon the market and the nature of the phrases that are being targeted, word counts for pages should be anywhere between 100-1000 or more words.

A thorough investigation on the market and competitors will give the SEO a very good idea of exactly how many words should appear on each page, where they should appear and how they should be presented.

As content is being written, it is extremely important that the reader is the focus of the writing.

The reader is who is important.

Search engines are kept in mind but are not the primary focus at this time.

Information is offered that may be of interest to someone coming to that page from a search engine.

Excellent writing skills and proper grammar is essential to your visitors.  Each new content oriented page is thoroughly proofed for any writing or optimization errors.

Visitors are encouraged to proceed further into the web site to explore additional products and services that are offered throughout the site by the use of prompting text and / or images.

After the content is incorporated into the site, every page of the web site will interact with one another as the content will help the optimization interact with the site as a whole.

This article, entitled "Content Development" was written by Dawn Rowlett of Web Submission Services to inform web site owners of the importance of the content development stage of a web site. Please visit Web Submission Services Search Engine Marketing service and information center for more information on the proper steps to take when preparing your web site for Search Engine Advertising with ethical search engine optimization practices.

A NOTE TO WEBMASTERS:
FREE CONTENT FOR YOUR WEB SITE:

This article is intended to inform web site owners of the importance of the content development stage of a web site when preparing for a successful search engine marketing campaign.  Special permissions may be granted to use the content of this page in it's entirety for a variety of intentions.  If you would like re-print rights on this article, you MUST send Dawn Rowlett an e-mail requesting special permission.   You MUST include your web site URL.

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