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Featured Article & Company:

Web Site Designer Vs. Search Engine Optimization Specialist - Is There a Difference?
By Your Web Designer

The answer is yes.  While some web site design companies offers both services there are vast differences between what is termed as the design of a web site and the creation and implementation of an effective on-line promotion plan.  While each works with the same media, meaning the Internet, the thought processes, skills and tools used to achieve the desired results are quite different.

Designers..

Are generally known for being of a creative mindset and focus on the design of a visually pleasing experience for your visitors.  A specific set of skills and creative aptitude is required to effectively create a flowing, attractive design that will showcase your content in an easy to navigate, eye-catching, professional manner.  To achieve this designers use graphic creation programs, html editors and other programs to produce a beautiful design that will help to create a professional on-line image for you.  With this, the role of a designer can be simply defined as the party who is retained by you to make you and your web site look good.

Search Engine Optimization Specialists...

After your designer has done their job of dressing up your content and presenting it in an attractive package, people must be able to find your web site in order for your on-line business to be successful.  This is where the services of a SEOS (Search Engine Optimization Specialist) is invaluable. To effectively do their job, SEOS's must constantly educate themselves so as to keep up with the ever-changing indexing trends and methods used by search engines.  In addition, they need to continually look for new ways of helping you stay above the enormous crowd of web sites out there. Part of their role is to perform the research necessary to develop and implement an effective on-line marketing plan that is specific to your type of business.  The services that a SEOS provides is vital to the survival and success of your on-line business / web site because if your web site cannot be found, it really won't matter how terrific it looks.

So, do you need both parties to achieve your on-line goals?  If you want the best of both worlds with each party involved in the creation, implementation and marketing of your on-line presence to be the very best at what they do, it certainly is something to consider.

Searching for a website designer, web site developer, or a webpage publisher? Meet Your Web Designer! Located in the Metro Detroit Michigan area, we specialize in providing affordable, high quality web site / home page design and development services to our clients. With an emphasis on personal, professional, courteous customer service, we'll walk you through the process as we build an exciting on-line presence for you. Visit Your Web Designer today!



 


Search Engine Optimization and Web Design   

It isn't enough to produce an award winning website if nobody can find it. That is why we encourage our clients to take advantage of YELLOW7's successful search engine marketing and optimization strategies.


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Articles Of Interest:

*Why Is It Important To Have A Web Site?
*
Every Business Could Use A Web Site
*
Hiring a Professional Web Site Designer
*Essential Considerations To Web Design
*Web Design - It's All About Aesthetics - At Affordable Prices
*Three Web Site Design Disciplines
*Use Your Web Site As An Advertising Tool
*Requirements Of A Successful Web Site
*Your Web Site Should Identify Your Products And Services
*
Impress Your Visitors Quickly and Keep The Coming Back!


A Few Ways To Increase Web Site Visibility:

  • Seek Advertising Partners

  • Get Listed In Directories

  • Develop Your Own Directory

How Can Web Site Design Affect Search Engine Optimization & Corresponding Rankings?

  • Directory editors will actually review your site and be critical of issues that you might not be.

  • Search engine spiders can't see what you and I see so they must rely on the specific algorithms set for them. Some of these algorithms are going to depend on design issues in your web site.

  • When directories or spiders become confused or slowed down because of design issues, your page becomes less relevant.

Your Web Site Graphics Can Even Affect Your Traffic and Rankings!

Avoid:

  • Heavy Graphics

  • Slow Loading Graphics

  • Flash and Animated Graphics

Include Quality Content In Your Web Site!

  • Your visitors are looking for information!

  • Today's search engines want to provide their searchers with web pages that offer exactly what that searcher is seeking to find.

  • By theory, the more information that is found in a web site about specific products or services, the more relevant that web site is going to be to a searcher looking for information.

Choose Your Hosting Service Carefully

  • Make sure that you have a unique I.P. address for each of your sites.

  • A quality hosting service should allow you twenty-four hour access to your files.

  • You should have the ability to up-load files at YOUR convenience.

  • Technical assistance should available at least during business hours on normal occasions.

  • You should be guaranteed 99.9% up-time.

  • Avoid free or very cheap web hosting and services that require pop-ups or advertising.

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